ARENA

ARENA

Asean Real Estate Network Alliance (ARENA) is a regional grouping of eight National Real estate associations comprising Malaysia, Singapore, Philippines, Thailand, Indonesia, Vietnam, Cambodia and Myanmar. The idea grew from the fact that liberalization of the services sector in the region was gaining traction and there was a need to develop a platform for networking among real estate practitioners. Seeing a need for practitioners to go global, the Malaysian Institute of Estate Agents (MIEA) initiated the idea of establishing a regional grouping with Singapore and the Philippines as founding members. Thus, through a memorandum on the 3rd March 2012, ARENA was formed. After five years and thru many meetings and conferences the ARENA charter was finally signed by the eight Presidents of the respective national associations in Bangkok in 2016. Today we are a full-fledged regional grouping dedicated to help members and Associations in areas of networking, legislation, enhancing marketing, training and cooperation. The first secretariat was set up under the auspicious of MIEA in Kuala Lumpur.

Logo Rationale

The identity logo for ASEAN Real Estate Network Alliance (ARENA) symbolizes the network of ASEAN countries working together under a single entity to enhance Real Estate transactions across borders.

Symbol

The identity for ARENA is an arrow moving upwards. The form of the arrow is highly aerodynamic, giving a sense of vitality, unity and progression into the future. It is a clean, simple and fluid, align perfectly above the brand abbreviation (ARENA) and the full name of the group forming an elaborate modern truss-roofing structure. The bold upright typeface represents strength, confidence and reliability.

Corporate Colours

The combination of colors reflects the coming together of ASEAN countries regardless of race, creed, color or gender. The colors are perfectly balanced on each side by the same color to signify impartiality to its services and will always be fair and just in all its understanding. The prominent Red color signifies a pioneering spirit and leadership role in promoting ambition, determination and support to all its members..